London: Minister of Tourism and Antiquities Sherif Fathy inaugurated the "Ramses and the Gold of the Pharaohs" exhibition at the NEON Gallery in Battersea Power Station, marking its seventh international stop.

According to State Information Service Egypt, the exhibition serves as a prime example of Egyptian cultural diplomacy, showcasing the enduring influence of ancient Egyptian civilization on global cultures.

Fathy emphasized the exhibition's role in bolstering cultural ties between Egypt and the UK, expecting it to achieve significant success. He highlighted these temporary exhibitions as vital to promoting Egypt's tourism offerings and inviting global audiences to explore the nation's evolving infrastructure and museums, notably the Grand Egyptian Museum.

The exhibition displays 180 artifacts, including King Ramses II's sarcophagus, royal treasures from Tanis, and recent Saqqara discoveries. Fathy underscored the importance of public-private collaboration in enhancing visitor services at museums and archaeological sites, with proceeds reinvested in conservation and restoration projects.

The minister also outlined the ministry's strategy to market Egypt as a diverse tourist destination, offering various tourism experiences such as cultural, beach, eco-tourism, safari, and spiritual journeys, including the Holy Family's Journey.

Secretary-General of the Supreme Council of Antiquities Hisham El-Leithy remarked that the exhibition's collection represents the "Golden Age" of Egyptian civilization under Ramses II. The event highlighted the increasing tourism interest from the British market after notable growth in 2025 and early 2026.

Egyptian Ambassador to the UK Ashraf Swelam commented on Egypt's dual role as a custodian of ancient civilization and a modern state investing in cultural infrastructure, with the Grand Egyptian Museum emerging as a leading global cultural site.