‫إس سي جي الدولية وشركة أسواق التميمي تعقدان تحالفًا استراتيجيًا لدخول سوق الأغذية والمشروبات في المملكة مع إطلاق العلامة التجارية التايلاندية سيام المميزة

بانكوك، تايلاند – Media OutReach Newswire – 10 يونيو 2024 – تعلن شركة إس سي جي الدولية المحدودة (إس سي جي الدولية)، وهي شركة رائدة بارزة في إدارة سلسلة التوريد والتجارة الدولية، بفخر عن تحالفها الاستراتيجي مع أسواق التميمي، وهي شركة تابعة لمجموعة التميمي، إحدى المجموعات الرائدة في المملكة العربية السعودية.  ويتم تسليط الضوء على هذه الشراكة من خلال توقيع مذكرة تفاهم تهدف إلى تقديم النكهات التايلاندية والآسيوية المتميزة إلى سوق المملكة العربية السعودية عن طريق العلامة التجارية “سيام سيجنيتشر”.  ومن المنتظر أن يكون لهذه الشراكة تأثير كبير على قطاع الأغذية والمشروبات في المملكة العربية السعودية.تمثل هذه المبادرة علامة بارزة في استراتيجية إس سي جي الدولية الطموحة للتوسع في منطقة جنوب آسيا والشرق الأوسط وأفريقيا (SAMEA ) بناءً على مشاريعها الناجحة في مواد البناء وتتقدم الآن في صناعة الأغذية والمشروبات.

وباعتبارها الموزع الوحيد المعين حديثًا في المملكة العربية السعودية، ستستفيد شركة إس سي جي الدولية من شبكة التوزيع الواسعة لأسواق التميمي لتوصيل المنتجات إلى أكثر من 32 موقعًا في جميع أنحاء المملكة في البداية. وستنطوي الشراكة أيضًا على دمج المنتجات الغذائية والمشروبات وتوريدها إلى أسواق التميمي، إلى جانب تقديم المساعدة التنظيمية لضمان الامتثال للوائح المحلية، وبالتالي تعزيز كفاءة سلسلة التوريد.

أُبرمت الاتفاقية بين إس سي جي الدولية ومجموعة التميمي بحضور السيد أبهيجيت داتا، المدير العام لشركة إس سي جي الدولية، والسيد عبد الله المُطرف، نائب رئيس مجموعة التميمي، وتم التأكيد عليها من خلال الحضور الكريم للسيد ويروات راتاناشيسيت، رئيس إس سي جي سمارت ليفينج بزنس، مما يؤكد أهميتها الاستراتيجية. وسلط السيد داتا الضوء على هدف التعاون قائلاً: “تعمل شركة إس سي جي الدولية وشركة أسواق التميمي بجد للغاية، وهذا الحفل هو نتيجة لجهودهما. وتتمثل رؤية شركة إس سي جي الدولية في أن تكون سلسلة توريد دولية موثوقة، لذا فإن هذه الشراكة ستسعى جاهدة لجلب منتجات أسيوية مميزة للعلامة التجارية سيام سيجنيتشر إلى المملكة العربية السعودية من خلال إمكاناتها العالية وتنوع الأطعمة التايلاندية المدمجة لديها. آمل أن تفتح مذكرة التفاهم هذه الباب لمزيد من التعاون مع شركة أسواق التميمي وأيضًا مع شركة التميمي العالمية لبناء شبكة عمل قوية.”

وقال السيد عبد الله المُطرف، نائب رئيس مجموعة التميمي “تشترك المملكة العربية السعودية وتايلاند في تاريخ غني وقطاع خاص قوي يعد ضروريًا لنمو كلا البلدين. وأعتقد أن هذا هو الوقت المثالي للشركات التايلاندية لدخول السوق العربية السعودية. وبينما تمثل السوق السعودية فرصة كبيرة، يجب علينا أن نهدف إلى أبعد من ذلك. إن السوق السعودية حريصة على التواصل الديناميكي والابتكار، ونحن ملتزمون بتلبية هذا الطلب. وإن تحالفنا مع شركة إس سي جي الدولية يتيح لنا تحقيق النجاح الكبير معًا”.

تؤكد هذه الشراكة التزام شركة إس سي جي الدولية بتوسيع نطاق تواجدها العالمي والمساهمة في النمو الاقتصادي وتطوير السوق العربية السعودية. ومن خلال هذا التعاون، تهدف الشركتان إلى تقديم قيمة استثنائية وتحقيق النجاح المشترك في المنطقة.

حول شركة إس سي جي الدولية

شركة إس سي جي الدولية المحدودة، وهي شركة تابعة لشركة سيام للأسمنت العامة المحدودة (BKK:SCC)، هي عبارة عن كيان عالمي مشهور تأسس عام 1978 في بانكوك. وباعتبارها شركة تجارية تحولت إلى قوة دولية، تعمل شركة إس سي جي إنترناشيونال الآن في 20 موقعًا حول العالم، وتخدم أكثر من 2,000 عميل من الشركات في أكثر من 50 دولة. وبحلول عام 2022، نجحت الشركة في التحول إلى شريك دولي موثوق به في سلسلة التوريد، حيث تقدم حلولاً شاملة لتعزيز تنوع سلسلة التوريد، وتخفيف المخاطر، وفتح إمكانات الأعمال. وبفضل التزامها الثابت بالاستدامة، تدعم الشركة بفعالية مختلف الصناعات وتحقق إيرادات سنوية تبلغ حوالي 1.5 مليار دولار أمريكي.

لمزيد من المعلومات، يُرجى زيارة الموقع الإلكتروني لشركة إس سي جي الدولية: scginternational.com

Quantexa Debuts Q Assist, New Context Aware Generative AI Technology Suite

New AI advancements are helping industry leaders get data ready for AI and make impact

Q Assist, New Context Aware Generative AI Technology Suite from Quantexa
Q Assist, a context aware generative AI technology suite to help organizations augment trusted decision-making across teams of front-line and information workers
  • HSBC is among several industry leaders participating in Quantexa’s Lighthouse Program for early adopters
  • HSBC anticipates that streamlining of analysis and acceleration of processes could lead to significant productivity gains within the first year of deployment
  • Q Assist combines Quantexa’s Decision Intelligence Platform and Generative AI to augment decisions for sales, customer service, and compliance teams in financial services, TMT, and government agencies

LONDON, June 10, 2024 (GLOBE NEWSWIRE) — This Monday, on the Centre Stage at London Tech Week 2024Quantexa, the global leader in Decision Intelligence (DI) solutions for the public and private sectors debuted Q Assist, a context aware generative AI technology suite to help organizations augment trusted decision-making across teams of frontline and information workers. The announcement demonstrates progress against the company’s platform innovation roadmap and comes nearly a year after Quantexa detailed a significant investment in the global artificial intelligence (AI) industry and previewed Q Assist as a stand-alone LLM agnostic copilot.

With the new Q Assist Technology Suite, Quantexa customers will be able to operationalize generative AI for transformational gains without significant investment in infrastructure, tooling, and additional skilled resources.

Frontline and information workers can leverage the power of copilots, linked data, Quantexa’s knowledge graph capability, and other Decision Intelligence Platform features to enhance the accuracy and reliability of generative AI models that interact with all data (structured and unstructured), context, and insight across their organization. Combining LLMs with the rich context within Quantexa’s Decision Intelligence Platform enables a better understanding of data, safely grounds responses, increases performance and trust, and ensures teams have the most accurate, up-to-date information in a single place.

Q Assist, a context aware generative AI technology suite to help organizations augment trusted decision-making across teams of front-line and information workersFind out what Q Assist is and how it works with Quantexa’s Decision Intelligence Platform.
View the full video

Helping Customers Succeed in the Era of AI
HSBC is one of the organizations currently participating in the Lighthouse Program for early adopters. Each organization in the program envisions using Q Assist in several ways, including:

  • Streamlining analysis, investigation, and reporting tasks for information and knowledge workers to achieve greater efficiency.
  • Reducing the reliance on data science and operations teams for ad-hoc data requests, giving them time to focus on more strategic tasks.
  • Empowering customer facing teams with access to enriched data and insights they need to increase revenue and enhance customer experiences.
  • Enabling teams across an organization to consistently make trusted decisions that are traceable and accelerate operational process improvement.

BNY Mellon is currently evaluating joining HSBC in Lighthouse effort. Quantexa worked with Lighthouse Program participants to project one-, three-, and five-year benefits from deploying Q Assist within their customer facing, data science, and investigative teams. It found an almost immediate productivity gain across three core areas: time saving and efficiency, new opportunity identification, and increased conversion rates.

HSBC anticipates that democratizing analytics and accelerating processes across these areas could lead to productivity gains within the first year of deployment. The company also expects to free up employee’s time, allowing them to refocus on other strategic tasks.

David Rice, Global Chief Operating Officer, Commercial Banking at HSBC, said: “This new solution has the potential to enhance the efficiency and accuracy of complex tasks such as anti-money laundering investigations and sales strategies by providing trusted data and contextual analytics. The introduction of contextual analytics and innovation will enable HSBC to concentrate our resources more productively and ultimately help our customers.”

Quantexa estimates that a tier one global financial institution with three levels of defense in financial crime and fraud compliance efforts, generating approximately 15k alerts a month, could realize significant efficiencies and cost savings by deploying the Q Assist Generative AI Technology Suite:

  • Over £17M in savings enabled annually by enhancing and automating investigating and reporting processes across financial crime and fraud.

Quantexa’s CTO, Jamie Hutton, said: “Quantexa’s engineering principle of shaping solutions to deliver maximum customer value has allowed our clients to play an integral role in helping to shape the product requirements for Q Assist. Through the company’s Lighthouse Program for early adopters, we have the benefit of working with industry leaders that provide valuable feedback throughout our roadmap process.”

Eric Hirschhorn, Chief Data Officer, BNY Mellon, said: “We are excited to see this continued innovation from Quantexa. Our multi-year collaboration has helped us to break down data silos and unify our data with unprecedented accuracy. The next phase in our innovation efforts will see us exploring the potential of enabling frontline workers across the bank to use Gen AI to act on the data insights confidently and reach new levels of efficiency in the process.”

How the New Q Assist Generative AI Technology Suite Works
Quantexa’s new generative AI technology suite will combine Quantexa’s Decision Intelligence Platform and Generative AI through a new data integration layer, prompt builder, and copilot that accelerates the ability of teams to make critical business decisions.

Q Assist delivers trusted, extensible AI anchored by Quantexa’s Decision Intelligence Platform. This lets non-technical teams benefit from Quantexa’s critical platform capabilities including a connected data foundation, graph analytics, modeling, and scoring to augment and automate decision making. The Q Assist Technology Suite is comprised of three components:

  • Q Assist Integration Layer: the nerve center of Q Assist. It is a framework of tools, connectors, and APIs designed to securely link Quantexa’s Decision Intelligence Platform with LLMs and conversational AI systems right out-of-the-box.
  • Q Assist Prompt Builder: an extensible prompt management and sharing capability that easily integrates with external prompt engineering tools and frameworks, such as Microsoft’s Azure Prompt Flow, Semantic Kernel or AutoGen, to put the power in the hands of administrators to define and control prompts and responses that are grounded in contextual data generated by Quantexa’s Decision Intelligence Platform.
  • Q Assist Copilot: allows users to query large and disparate data via a natural language interface, understand and summarize data, insights, and findings in real-time, and automate research, investigation, and reporting tasks.

Today, the company is making Q Assist Generative AI Technology Suite capabilities available to a limited set of customers, with wider public availability planned for early 2025.

To learn more about how Quantexa is helping organizations get their data ready for AI, or to download the Total Economic Impact™ of Quantexa’s Decision Intelligence Platform by Forrester and start measuring the ROI of Decision Intelligence investments, please visit https://www.quantexa.com/discover/ai/.

About Quantexa
Quantexa is a global AI, data and analytics software company pioneering Decision Intelligence to empower organizations to make trusted operational decisions with data in context. Using the latest advancements in AI, Quantexa’s Decision Intelligence platform helps organizations uncover hidden risk and new opportunities by unifying siloed data and turning it into the most trusted, reusable resource. It solves major challenges across data management, customer intelligence, KYC, financial crime, risk, fraud, and security, throughout the customer lifecycle.

The Quantexa Decision Intelligence Platform enhances operational performance with over 90% more accuracy and 60 times faster analytical model resolution than traditional approaches. An independently commissioned Forrester TEI study on Quantexa’s Decision Intelligence Platform found that customers saw a three-year 228% ROI. Founded in 2016, Quantexa now has more than 700 employees and thousands of platform users working with billions of transactions and data points across the world.

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e& lidera como a melhor marca empregadora no setor de telecomunicações no Employer Brand Index 2024

  • e& EAU é a principal marca empregadora no setor de telecomunicações no ranking de Brand Finance
  • e& ficou em 16º lugar entre as 20 principais marcas empregadoras em todas as categorias em 16 países
  • A realização reflete a reputação mais ampla dos Emirados Árabes Unidos como um centro global de talentos

LONDRES, June 09, 2024 (GLOBE NEWSWIRE) — e&, o grupo global de tecnologia, alcançou a posição mais alta no primeiro Employer Brand Report 2024 da Brand Finance, com sua unidade dos Emirados Árabes Unidos classificada como a maior empregadora global do setor de telecomunicações.

O grupo também garantiu o 16º lugar entre as 20 principais marcas empregadoras entre as que foram avaliadas nos setores de serviços financeiros, telecomunicações, mídia e tecnologia (TMT), petróleo, gás e energia, serviços profissionais, varejo, automotivo e bens de consumo rápido (FMCG) na África, Ásia, Europa e Estados Unidos.

Ali Al Mansoori, Diretor de Pessoal do Grupo, e&, disse: “Esse reconhecimento como empregador preferencial reflete a incrível dedicação e paixão de nosso pessoal, que é nosso maior patrimônio. Ele também reafirma nosso compromisso de cultivar uma cultura empresarial unificada, na qual todos os colaboradores têm autonomia para pensar de forma diferente, experimentar sem medo e inovar continuamente. No atual cenário em rápida evolução, é mais importante do que nunca contar com uma força de trabalho talentosa.”

David Haigh, CEO da Brand Finance, disse: “As marcas de telecomunicações do Oriente Médio vêm ultrapassando cada vez mais a concorrência europeia e americana como lugares desejáveis para se trabalhar. Isso se deve às oportunidades de carreira e aos empolgantes desenvolvimentos tecnológicos criados pelos investimentos consistentes e de alta qualidade no Oriente Médio.”

Na vanguarda em termos de marca empregadora e desenvolvimento de talentos nos Emirados Árabes Unidos, o grupo alcançou uma pontuação alta em vários quesitos, inclusive como “marca de prestígio”, “visão inspiradora”, “trabalho agradável e gratificante” e “empresa bem administrada e dirigida”. A conquista da e& reflete a reputação geral dos Emirados Árabes Unidos como um centro global de talentos e o destino preferido para pessoas que buscam construir um futuro próspero.

“Na e&, temos o compromisso de equipar nosso pessoal com as habilidades necessárias para transitar e prosperar na era digital. Nossa visão não consiste apenas em acompanhar o ritmo das mudanças, mas em liderá-las. Estamos constituindo uma força de trabalho resiliente e com visão de futuro, capaz de levar nossa empresa e nossa comunidade a patamares mais elevados. Nossa estratégia inclui programas de treinamento completos, parcerias com instituições de ensino e um ambiente que premia a criatividade e o pensamento arrojado. Estamos comprometidos com a criação de oportunidades de crescimento profissional e com o apoio à nossa equipe enquanto ela desenvolve as habilidades tecnológicas e a mentalidade essenciais para o futuro”, acrescentou Al Mansoori.

O primeiro relatório do “Employer Brand Index” apresenta as principais marcas do mundo com tabelas de classificação globais e regionais. O estudo baseado em pesquisa é o primeiro do gênero, medindo as percepções internas e externas das marcas empregadoras de 16 países. O Índice é calculado com base nas respostas de uma pesquisa anônima com o público de vários setores, realizada por meio de painéis on-line independentes.

O Employer Brand Index 2024 da Brand Finance ocorre após a divulgação, em janeiro, da classificação global de marcas, na qual a e& EAU foi classificada como a marca de telecomunicações mais forte do mundo (classificação AAA) e a marca mais forte do Oriente Médio e da África (MEA) em todas as categorias.

A Brand Finance é a principal consultoria mundial de avaliação de marcas. Há mais de 25 anos, a empresa vem preenchendo a lacuna entre marketing e finanças, avaliando a força das marcas e mensurando seu valor financeiro para ajudar empresas de todos os tipos a tomar decisões estratégicas. Todos os anos, a Brand Finance realiza mais de 5.000 avaliações de marcas, respaldadas por pesquisas de mercado originais, e publica mais de 100 relatórios que classificam as marcas em todos os setores e países.

Uma foto que acompanha este anúncio está disponível em http://www.globenewswire.com/NewsRoom/AttachmentNg/5ab3f4e1-ad68-4a1f-b513-0f6dd6ce45d1

Contato:
Nancy Sudheer
[email protected]

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e& se classe au premier rang des meilleures marques employeurs dans le secteur des télécommunications dans l’Employer Brand Index 2024

  • L’entité e& des Émirats arabes unis, élue meilleure marque employeur dans le secteur des télécommunications selon le classement Brand Finance
  • e& classée 16e dans le Top 20 des marques employeurs toutes catégories confondues dans 16 pays
  • Cette réussite reflète la réputation plus large des Émirats arabes unis en tant que pôle mondial de talents

LONDRES, 10 juin 2024 (GLOBE NEWSWIRE) — e&, le groupe technologique mondial, s’est hissé à la première place du tout premier rapport Employer Brand 2024 de Brand Finance grâce à son entité des Émirats arabes unis qui se classe au premier rang mondial des employeurs dans le secteur des télécommunications.

Le groupe a également obtenu la 16e place parmi le Top 20 Employer Brands lors d’une évaluation effectuée au sein des marques employeurs dans les secteurs des services financiers, des télécommunications, des médias et des technologies (TMT), du pétrole, du gaz et de l’énergie, des services professionnels, de la vente au détail, de l’automobile et des produits et biens de grande consommation (PGC) en Afrique, en Asie, en Europe et aux États-Unis.

Ali Al Mansoori, Directeur des Ressources humaines du groupe e&, a déclaré : « Cette reconnaissance en tant qu’employeur de choix reflète l’incroyable dévouement et la passion de nos collaborateurs, qui sont nos meilleurs atouts. Cela réaffirme également notre engagement à favoriser une culture d’entreprise unifiée où chaque employé est encouragé à penser différemment, à expérimenter sans crainte et à innover en continu. Dans le contexte actuel en évolution rapide, il est plus crucial que jamais de disposer d’une main-d’œuvre talentueuse. »

David Haigh, PDG de Brand Finance, a confié : « Les marques de télécommunications du Moyen-Orient dépassent chaque jour un peu plus leurs homologues européennes et américaines si l’on se place du point de vue de l’entreprise où il fait bon travailler. Cela reflète les opportunités de carrière et les développements technologiques passionnants rendus possibles par des investissements constants et de haute qualité réalisés au Moyen-Orient. »

En chef de file des marques employeurs et du développement des talents aux Émirats arabes unis, le groupe a obtenu d’excellents résultats dans plusieurs domaines, notamment en tant que « marque prestigieuse », porteuse d’une « vision inspirante », où le « travail est agréable et gratifiant » et une « entreprise bien gérée et gouvernée ». La réussite de e& reflète la réputation plus large des Émirats arabes unis qui s’affirment en tant que pôle mondial des talents et destination privilégiée pour les personnes qui cherchent à façonner un avenir prospère.

« Chez e&, nous nous engageons à doter notre équipe des compétences nécessaires pour s’adapter et prospérer à l’ère numérique. Notre vision n’est pas seulement de suivre le rythme du changement, mais de l’initier. Nous construisons une main-d’œuvre résiliente et visionnaire, capable de propulser notre entreprise et notre communauté vers les plus hauts sommets. Notre stratégie englobe des programmes de formation complets, des partenariats avec des établissements d’enseignement et un environnement qui récompense la créativité et l’audace intellectuelle. Nous sommes déterminés à créer des opportunités de croissance professionnelle et à soutenir notre équipe dans l’acquisition de compétences technologiques et d’un état d’esprit indispensables pour l’avenir, » a ajouté Al Mansoori.

Le tout premier rapport « Employer Brand Index » met en avant les meilleures marques au monde avec des classements réalisés à l’échelle mondiale et régionale. Cette étude axée sur la recherche, est la première du genre, mesurant les perceptions internes et externes des marques d’employeurs dans 16 pays. L’indice est établi à partir des réponses à une enquête anonyme menée auprès du public dans divers secteurs d’activité au moyen de panels en ligne indépendants.

L’indice Employer Brand 2024 de Brand Finance fait suite à la publication, en janvier dernier, du classement mondial des marques, dans lequel e& UAE a été classée comme la marque de télécommunications la plus forte au niveau mondial (note AAA) et la marque la plus forte au Moyen-Orient et en Afrique (MEA), toutes catégories confondues.

Brand Finance est le premier cabinet de conseil en évaluation de marques au monde. Depuis plus de 25 ans, son objectif est de combler le fossé entre le marketing et la finance en évaluant la force des marques et en quantifiant leur valeur financière afin d’aider les organisations de toutes sortes à prendre des décisions stratégiques. Chaque année, Brand Finance réalise plus de 5 000 évaluations de marques, étayées par des études de marché uniques, et publie plus de 100 rapports classant les marques dans tous les secteurs et tous les pays.

Une photo accompagnant ce communiqué est disponible à l’adresse suivante : http://www.globenewswire.com/NewsRoom/AttachmentNg/5ab3f4e1-ad68-4a1f-b513-0f6dd6ce45d1

Contact :
Nancy Sudheer
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World Food: We have stopped our aid to Gaza through the American dock for security reasons

Gaza – Together – The director of the United Nations World Food Program said that the program ‘temporarily suspended’ the distribution of humanitarian aid from the American floating dock off Gaza, due to concerns related to ‘the safety of our staff.’

The program director, Cindy McCain, said in an interview with the American network CBS: ‘We have temporarily stopped for the time being,’ revealing that two of her organization’s warehouses in Gaza were bombed and an employee was injured.

She added: ‘I am concerned about the safety of our employees after yesterday’s incident… Two of our warehouses, the warehouse complex, were subjected to missile strikes yesterday… We have stopped working for the time being. We want to make sure that we are in safe conditions and on safe ground before we resume work.’ But work continues in the rest of the country, and we are doing everything we can in the north and south.’

She pointed out, “For this reason, a ceasefire is necessary. For this reason, we need to stop the war
so that aid from the United Nations program and other organizations can flow to Gaza on a large scale.”

In turn, the US Agency for International Development said in a statement that it is working with other US government officials and with humanitarian organizations in Gaza ‘to ensure that aid can be resumed safely and effectively after the completion of the security review currently being conducted by the humanitarian community.’

It is noteworthy that the US agency is working with the World Food Program and their humanitarian partners in Gaza to distribute food and other aid coming from the US-run pier.

Construction of the US Navy Pier was completed in mid-May. It worked for about a week before stopping work for about two weeks due to damage caused by storms.

After repairs, the dock was back in operation on Saturday, bringing in 1.1 million pounds (492 metric tons) worth of food and other aid, before McCain announced that her agency would temporarily halt its humanitarian work there.

The return of the p
ier to work on Saturday came on the same day that Israel launched an intense air and ground attack during which it freed 4 Israeli prisoners.

Source: Maan News Agency

Settlers attack a citizen and burn a bulldozer in Aqraba (video)

Nablus – Together – Settlers attacked, on Monday evening, a citizen in the town of Aqraba, south of Nablus.

The mayor of Aqraba reported that more than 30 masked settlers attacked the bagger driver while constructing agricultural roads in the Arma Aqraba area, then burned him and fled.

Local sources reported that the settlers attacked the bulldozer driver, beat him, and then burned the bulldozer.

Source: Maan News Agency

A new global achievement for An-Najah University students

Nablus – Together – Student Rawand Jamlan from the Energy and Environmental Engineering Program and student Ahmed Assaf from the Mechatronics Engineering Program, under the supervision of Dr. Muhammad Abu Abiyeh from the College of Engineering and Information Technology at An-Najah National University, achieved a distinguished international achievement by winning first place in the ‘Food Preservation’ category in the ‘Food Preservation’ competition. Arab StarPack International Student in its seventh edition in Cairo.

This achievement comes after they won first place in the student category in the Palestine Packaging Competition on 3/20/2023, which was held at the Center for Business Development and Prosperity in the city of Jericho, in the presence of the Japanese Ambassador to the State of Palestine, Yoichi Nakashima, and under the sponsorship of the Palestinian Center for Business Development and Prosperity and the Palestinian Paper Industries Federation. And packaging.

The design that won first place in
the food preservation category for the participating students was titled ‘Baraka.’ The design is distinguished by its deep connection to the heritage of Palestine, which extends back thousands of years. The design is inspired by the words of God Almighty, ‘A blessed tree is an olive tree, neither Eastern nor Western, whose oil almost glows even if fire does not touch it.’ Olive oil is preserved in an innovative way that preserves its flavor and quality. It also reflects Palestinian civilization, adds an aesthetic touch to homes, and contributes to a better environment. The design uses wood and glass, making it sustainable and easy to recycle. It also contributes to creating job opportunities for artisans and farmers, and preserves consumer health by protecting them from plastic pollution. The product reflects the historical heritage of Palestine since the Roman era and enhances the pride of its workers in their heritage, in addition to being easy to market due to the annual availability of Palestinian olives
and oil.

It is worth noting that ‘Arab Starpack’ is a regional Arab competition in which all Arab countries participate, specializing in the field of sustainable packaging design. 602 students from several Arab countries participated in the competition in three fields: graphic design for packaging, structural design, and the field of food preservation. In a large celebration organized by the Lebanese Packaging Center (LibanPack), headed by Soha Atallah – Deputy Director of the International Packaging Organization, and in the presence of Mr. Ali Badarneh, representing UNIDO, the winning students in the competition, representing An-Najah National University – Palestine, were honored at the ceremony that was held in Cairo, Egypt, on the 27th. Until May 28, 2024.

This achievement is considered a source of pride and a new challenge for our students at An-Najah National University, despite the difficult circumstances that our Palestinian people are experiencing.

Source: Maan News Agency