Istanbul: Head of the Central Administration for Tourism Marketing at the Egyptian Tourist Authority (ETA) Susan Mostafa said that the launch of a new promotional campaign targeting the Turkish market aims to boost inbound tourism in line with the ministry's plans for the upcoming years.

According to State Information Service Egypt, Mostafa added that the campaign includes the roll-out of advertisements on bridges and major roads across Istanbul, along the TEM highway, as well as ads on public buses, digital screens inside Istanbul Airport, and large billboards throughout the city.

The Ministry of Tourism, represented by the Egyptian Tourist Authority, has launched a major advertising campaign in the Turkish market to promote Egypt as a tourist destination.

A statement issued by the ministry said that this initiative comes as part of the Ministry of Tourism and Antiquities' strategy to promote the Egyptian tourist destination across various international tourism markets-particularly the Turkish market-and in line with its keenness to maximize the benefits of Egypt's participation in the East Mediterranean International Tourism and Travel (EMITT) exhibition, hosted by Istanbul city from February 5 to 7.